- Digital Strategy
- Content creation
- Branding and design
- Creative ads production
- Online PR
International campaign launched to address China’s human rights violations
Griffin was responsible for producing and managing the campaign on different social media platforms by creating diverse content formats aimed at targeting and reaching different audiences. The content varied between memes, challenges, games, designs, videos, and creative ads.
The campaign successfully got trending on Twitter and it was covered by different trustful media channels. The Guardian, CBC News, de Volkskrant, and VOA Chinese featured the Score4Rights campaign and shed a spotlight on its message. Media coverage helped the campaign reach wider audiences and deliver a significant impact on human rights activists’ communities.